To Open House or Not to Open House?

This is the question that plagues many new home sellers. There is a lot of fear in the idea of opening up your house to let a lot of strangers walk around freely and look it over all at once.  Why would you want to do that?! Something could get broken, someone might take something, it might rain and everyone will track muddy feet throughout your white carpeting. I can list numerous objections. I have heard many and they are legitimate.

The one thing that you need to remember when you decide to list your house for sale is that you are now marketing a product.  If you can let go of some of your emotional attachment at this phase it will help you to position your “house” in the best possible way on the market for sale. That means in all areas, price, appearance, condition and availability for showings.  So remove all the things that are valuable that could walk out the front door with someone (obviously your 42 inch flat screen is valuable but someone isn’t going to walk out with it during an open house). Then ask your agent to bring those pretty blue booties to cover up shoes in case of inclement weather and remove the crystal vase on the table near the couch that a child could knock over etc. In other words, remove the objections to why you don’t want to do an open house because open houses should be an integral part of your marketing strategy in today’s market.

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